Logitech Statistics By Revenue, Segments, Ownership, Shipment, Employee And Demographics

Introduction

Logitech Statistics: Logitech is a familiar name for anyone who uses computers. They’re a giant in the world of computer peripherals, those essential accessories that take your computer experience to the next level. From trusty mice and keyboards to webcams and speakers, Logitech has a wide range of products to fit your needs.

Logitech is constantly looking for ways to expand its product portfolio and reach new markets. They’ve ventured into areas like video collaboration tools and smart home devices, showcasing their adaptability in the ever-changing tech landscape. Let’s delve into some interesting statistics to understand Logitech’s place in the tech industry.

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• Logitech’s annual revenue in 2023 was $4.539 billion, down by 17.19% from 2022.
• Meanwhile, the market capital earned by the company was $12.16 billion.
• Furthermore, other financial analyses of Logitech in 2023 were operating income ($495.96 million), pretax income ($530.49 million), net income ($486.02 million), EBITDA ($621.79 million), EBIT (4530.49 million), and EPS ($3.07)
• By 2024, the predicted sales revenue of Logitech will be around $4.2 billion to $4.25 billion.
• The highest revenue Logitech generated in 2023 was from the Gaming segment, which generated $1,211.49 million.
• Americas has amounted to the highest revenue share worldwide, resulting in $1,930.91 million in 2023.
• As of 2023, Logitech employed approximately 7,400 people worldwide, down by 9.76% YoY.
• Logitech has 155 million outstanding shares in 2023, the number of shares decreasing by 3.13% year over year and by 0.94% from QoQ.
• Around 67.32% of Logitech’s share was owned by institutions in 2023.
• The company operates globally in 102 countries, and the United States generates approximately 66% of its revenues.

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Product Portfolio And Innovation

• Beyond Mice and Keyboards: While mice and keyboards are Logitech’s specialty, the company offers a wide array of other peripherals. These include webcams, headsets, speakers, gaming controllers, and even keyboards with built-in track pads for tablets.
• Focus on Design and Comfort: Logitech prioritizes user experience in their designs. Their products are known for being ergonomic, comfortable to use, and aesthetically pleasing.
• Innovation for Different Needs: Whether you’re a casual computer user, a hardcore gamer, or a video conferencing professional, Logitech has products tailored to your specific needs. They offer a variety of features like wireless connectivity, customizable buttons, and even ergonomic designs to prevent repetitive strain injuries.

General Logitech Statistics

• Logitech is a dominant force in the computer peripheral market. Estimates suggest they hold a whopping 60% share of the global market for mice and keyboards.
• This means that six of every ten mice and keyboards sold worldwide are likely to be from Logitech.
• In 2023, Logitech reported a total revenue of around $4.5 billion. While this shows their success, it’s a slight decrease from previous years, reflecting some challenges in the tech market.
• Their stock price has seen steady growth over the years, reflecting investor confidence in their long-term success; those are described below in the paper.
• The total number of website visits made on logitech.com was 6.7 million, up 3.74% from last month. In March 2024, the bounce rate was 41.89%.
• On the other hand, logitech.com’s desktop and mobile traffic share was 66.34% and 33.66%, respectively.
• The company’s ownership structure is mixed. In 2023, around 67.32% of its stock was owned by Institutional Investors.

Here Are Some Additional Interesting Facts About Logitech:

• A Long History: Logitech was founded in 1981 in Lausanne, Switzerland, and has been a leader in computer peripherals for over 40 years.
• Global Reach: Logitech is a truly international company with headquarters in Switzerland and operations worldwide.
• Focus on Sustainability: In recent years, Logitech has placed a growing emphasis on sustainability in its products and manufacturing processes.
• Competition: While Logitech reigns supreme, it does face competition from other peripheral makers like Razer and Microsoft.

Logitech Statistics By Revenue

For Fiscal Year 2024

• As per Logitech Statistics analyses, the predicted sales revenue of Logitech by 2024 will be around $4.2 billion to $4.25 billion.
• The estimated sales growth or decline of the company will remain around 6% to 7%, year over year.
• Moreover, the non-GAAP operating income is anticipated to be up to $610 to $660 million.
• Lastly, the Non-GAAP growth or decline rate will be 4% to 12% YoY.

For Fiscal Year 2023 (Analyses From 2016 To 2023)

(Reference: statista.com)

• According to a report published by Statista, annual revenue generated by Logitech in 2023 accounted for $4.54 billion.
• The overall revenue growth has declined by 17.19% from the previous year.

(Source: macrotrends.com)

• Logitech Statistics even states that revenue was $0.960 billion in the 1st quarter of 2023, which decreased by 21.95% Year over Year.
• Revenue was $0.974 billion (-16.03%) and $1.057 billion (-8.01%), respectively, in the second and third quarters of the year.
• In Q4 of 2023, revenue had increased to $1.255 billion, down by 1.18% from the previous quarter.

Logitech Statistics By Segments (Analyses From 2016 To 2023)

(Reference: statista.com)

• A report published by Statista states that the highest revenue accounted by Logitech in 2023 was by the Gaming segment, accounting for $1,211.49 million.
• Furthermore, the company’s other top revenue-generating segments were video collaboration ($887.52 million), keyboards and combos ($836.43 million), and pointing devices ($728.36 million).
• The rest of the revenue segments are followed by PC webcams ($227.69 million), Tablets and other accessories ($254.37 million), audio-PC and wearables ($274.23 million), and Mobile speakers ($111.65 million).
• Other segments collectively made around $7.08 million in revenue in 2023.

By Regions

(Reference: statista.com)

• Logitech Statistics declared that the Americas has amounted to the highest revenue share worldwide, resulting in $1,930.91 million in 2023.
• Meanwhile, other regions accounted for were Asia Pacific ($1,308.25 million), Europe, the Middle East, and Africa ($1,299.66 million).

By Employee

(Reference: stockanalysis.com)

• Logitech employed approximately 7,400 people worldwide in 2023, down by 9.76% or 800 employees YoY. 
• Meanwhile, revenue generated per Employee was $573,927.
• On the other hand, Logitech earned nearly $65,679 in profit per Employee.

By Operating Income

(Reference: statista.com)

• In 2023, the operating income generated by the computer peripherals producer Logitech reported $458.47 million, which has decreased from 2022.

By Net Income

(Reference: statista.com)

• Meanwhile, the net income of the company in 2023 was $364.58 million in 2023, reduced from $644.51 million in 2022.

By Research And Development

(Reference: statista.com)

• In 2023, Logitech invested around $280.8 million in research and development.
• However, the expenditure decreased from last year to $291.84 million and remained the highest reported since 2016.

By Advertising

(Reference: statista.com)

• In the fiscal year, Logitech’s advertising cost turned out to be $341 million in 2023, down by YoY.
•  In 2022, the company spent a maximum amount of $628.9 million.

Logitech’s Market Capitalization

(Source: stockanalysis.com)

• Logitech Statistics further states that, on 17th April 2024, the market cap of the company turned out to be $12.23 billion, which has decreased by 0.87%.
• In addition, in 2024, the monthly market cap was followed by January: $12.91 billion (-13.38%), February: $13.60 billion (+5.31%), March: $13.84 billion (+1.77%), and April: $12.23 billion (-11.60%).
• As of 2023, monthly market cap and change rate earned by Logitech were January: $9.36 billion (-7.02%), February: $8.74 billion (-6.54%), March: 9.31 billion (+6.43%), April: $9.53 billion (+2.41%), May: $10.13 billion (+6.32%), June: $9.43 billion (-6.95%), July: $10.97 billion (+16.37), August: $10.88 billion (-0.81%), September: $10.90 billion (+0.17%), October: $12.33 billion (+13.07%), November: $13.75 billion (+11.54%), and December: $14.90 billion (+8.39%).

Logitech Ownership Statistics

(Reference: tipranks.com)

• In accordance with Logitech Statistics, the ownership structure of the company is mixed, in which 49.63% of the company’s stock was owned by Mutual Funds in 2023.
• Followed by Public Companies and Individual and Individual Investors (25.46%), Insiders (7.21%), and other Institutional Investors (17.70%).

Global Gaming And Streaming Peripheral Statistics

(Source: i.redd.it)

• In the global gaming and streaming market, Logitech International had the highest share, 28%, in 2023.
• In addition, other brands shares in the years were Razer Inc. (22%), Corsair Gaming Inc. (8%), GN Store Nord A/S (7%), HP Inc. (6%), Turtle Beach Corp. (5%), and Guillemot Corp. (4%).
• Other companies, such as Asus, Trust, Dell, Cherry, etc., collectively contributed 20%.

Mice Usage Statistics

(Source: i.redd.it)

• In the first quarter of 2023, Logitech had the highest mouse brand usage rate, 48.1%, which was reduced by 0.9%.
• However, other mice brands usage rates are Razer: 17.7% (0.8%), Zowie: 14.6% (-2%), Vaxoo: 6.7 % ( +2.2%), and Finalmouse: 4.2% (-0.6%).
• The Logitech mouse with the highest usage share was the Pro X Superlight, which had 33.2%, a decrease of 2.1% from last year.
• Other usage shares are G Pro Wireless: 6.9% (-0.2%) and G703: 2.2%.

Logitech Shipment Statistics

• On 22nd December 2023, a report published by Volza stated that the worldwide shipment of Logitech products was around 189.1K, globally imported by 7,636 buyers and exported by 6,465 suppliers.
• Peru (34,144), Vietnam (33,810), and Argentina (28,631) were the largest importer countries of Logitech products by shipments.
• The top 3 import product categories are HSN Code 84716040, HSN Code 8471602000, and HSN Code 84716053000q.
• The exporter countries were China (122,750 shipments), Vietnam (31,426 shipments), and the United States (8,531 shipments).
• The top 3 export product categories were HSN Code 84716040, HSN Code 84716053000q, and HSN Code 8471602000.

Logitech Website Traffic By Geography

(Source: similarweb.com)

• According to Logitech Statistics, in March 2024, the highest website traffic on logitech.com was captured by the United States, which had covered a share of 20.27%, up by 3.59% in total website visitors.
• Furthermore, other countries total website traffic shares are China: 10.2% (+9.84%), Germany: 5.15% (-8.13%), Canada: 3.93% (+14.55%), and Korea: 3.67% (-1.43%)
• On logitech.com, the rest of the countries collectively made a visitor share of 56.79%.

By Demographics

(Reference: similarweb.com)

• On logitech.com, male and female users were 67.17% and 32.83%, respectively. 
• Logitech statistics based on age group recorded that the highest number of website users observed is between 25 and 34 years old, with a 32.09% share. 
• 21.97% of the website users were between 18 and 24 years old.
• The other users’ shares, followed by 21.21% and 12.79%, belong to 35 to 44 years and 45 to 54 years, respectively.
• About 7.48% of website users are between 55 to 64 years old.
• Meanwhile, users 65 years and above made a share of 4.46%.

By Traffic Sources

(Reference: similarweb.com)

• From the point of view of Logitech Statistics, the highest traffic was received by organic search towards logitech.com with a share of 68.07%.
• Direct search is the next most popular traffic source, with a 23.26% share, followed by referrals, with a 2.9% share.
• Other traffic source shares included paid search (2.71%), social (1.36%), mail (0.55%), and display (1.15%).

By Social Media Referral Rate

(Reference: similarweb.com)

• Reddit had the highest social media traffic rate on logitech.com, with a share of 51.71%.
• YouTube and Facebook hold a traffic share of 24.89% and 12.75%, respectively.
• Social media traffic sharers are Twitter (12.75%) and LinkedIn (1.96%).
• The rest of the social media traffic rates collectively made up 6.6%.

By Device

Country		All devices	Desktop	Mobile
United States	26.9%	2.6M	75.37%	24.63%
Germany	5.9%	567.29K	70.15%	29.85%
United Kingdom	5.1%	494.38K	47.82%	52.18%
Brazil	5.0%	487.83K	58.38%	41.62%
Taiwan	5%	438.97K	38.08%	61.92%

(Source: semrush.com)

• Logitech Statistics also depicts that the desktop and mobile traffic share of logitech.com in March 2024 was 66.34% and 33.66%, respectively.
• The total user share on logitech.com in the United States of America was 26.85%, resulting in 2.6 million users, of which desktop and mobile users accounted for 75.7% and 24.63%, respectively.
• Germany has 567.29K million website users, with a traffic share of 5.86%. Desktop and mobile users made up 70.15% and 29.85%, respectively.
• The United Kingdom (494.38K and 5.11%), Brazil (487.83K and 5.04%), and Taiwan (438.97K and 4.53%) were the website users of leftover countries, respectively.
• While desktop and mobile user shares on Logitech.com were United Kingdom (47.82% and 52.18%), Brazil (58.38% and 41.62%), and Taiwan (38.08% and 61.92%), respectively.

Speaker Brand Share Statistics

(Reference: statista.com)

• In the United States of America, in December 2023, Logitech speakers ranked 10th among other brands, holding a brand share of 4%.
• The top speaker brand was captured by Amazon, resulting in 44% of the share.
• Moreover, other speakers brand shares are Bose (26%), JBL (23%), Sony (20%), Harman Kardon (6%), Philips (6%), Bang and Olufsen (4%), Bowers and Wilkins (4%), and Huawei (4%).

Best Logitech Keyboards In 2024

• Logitech G715 Wireless Mechanical Keyboard ($180)
• Logitech K585 Slim Wireless Keyboard ($40)
• Logitech G915 ($184)
• Logitech MX Keys S ($110)
• Logitech Ergo K860 ($130)
• Logitech Pebble Keys 2 K380S ($33)
• Logitech MX Mechanical ($126)
• Logitech G915 TKL ($162)
• Logitech K845 ($60)
• Logitech Wave Keys ($60)
• Logitech G513 Carbon ($139)
• Logitech G Pro X TKL Lightspeed ($199)

The 5 Best Logitech Mice Of 2024

• Logitech MX Master 3S ($67.99)
• Logitech M720 Triathlon ($60.99)
• Logitech G PRO X SUPERLIGHT 2 ($158.99)
• Logitech G305 LIGHTSPEED ($42.99)
• Logitech G502 HERO ($34.99)

The Best Logitech Webcams 2024

• Logitech C920
• Logitech HD Webcam C310
• Logitech StreamCam
• Logitech Brio Webcam
• Logitech C925e Business Webcam
• Logitech C930e
• Logitech Brio 505
• Logitech MeetUp Webcam

Impact And The Future

• Gaming Gear: Logitech is a major player in the gaming peripheral market. Their G series of mice, keyboards, and headsets are popular choices for gamers due to their responsiveness, durability, and customizable features.
• Work from Home Solutions: The rise of remote work has boosted the demand for Logitech’s webcams, headsets, and video conferencing tools. Their focus on user comfort and functionality makes them ideal for the growing work-from-home workforce.
• The Future of Peripherals: Logitech is constantly innovating to stay ahead of the curve. With the rise of virtual reality and augmented reality, we can expect them to develop new peripherals that enhance these technologies.

Conclusion

Overall, Logitech’s strong market position, diverse product range, and focus on innovation solidify its place as a leader in the computer peripheral industry. As technology continues to evolve, Logitech is well-positioned to adapt and provide users with the tools they need to stay connected, productive, and entertained in the digital world. This paper on Logitech Statistics includes all essential and current information about the overall market; I hope it will be beneficial for you.